Are You Challenging Your Existing Business Assumptions?
Are You Challenging Your Existing Business Assumptions?
- Our competitors are in our industry
- We must better manage our inventory and distribution costs
- Marketing and selling success factors are associated with physical assets
- Our competitors are coming from outside our industry
- Our inventory and distribution costs will disappear
- Marketing and selling success factors are associated with virtual assets
New
Business Context
Old Rules
New Rules
EXAMPLES