Are You Challenging Your Existing Business Assumptions?
Are You Challenging Your Existing Business Assumptions?
Old Rules
New Rules
- Sampling techniques help us determine preferences
- We know our distribution channels
- We provide our customers with products and services
- Our whole customer base is our focus group
- We have many new distribution channels, which are not always obvious
- All digitizable products may become services, and physical products may be viewed increasingly as services
EXAMPLES
New
Business Context